PRIVACY POLICY

Effective Date: September 21, 2026
Last Updated: September 21, 2026

Counsel Legal Marketing (“Counsel Legal Marketing,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting our website, communicating with us, or using our services.

This Privacy Policy describes how we collect, use, disclose, store, and otherwise process information obtained through our website, counsellegalmarketing.com (the “Website”), and related communications and services.

By accessing or using the Website, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

We may collect information that you voluntarily provide to us as well as certain information collected automatically when you interact with our Website.

Information You Provide to Us

We may collect personal information when you:

  • Submit a contact or inquiry form;
  • Request information regarding our services;
  • Schedule a consultation;
  • Request or receive a proposal;
  • Enter into a business relationship with us;
  • Subscribe to communications;
  • Communicate with us by email, telephone, website form, or another method;
  • Make a payment for services; or
  • Otherwise voluntarily provide information to us.

Depending upon your interaction with us, this information may include:

  • Name;
  • Business or law firm name;
  • Professional title or role;
  • Email address;
  • Telephone number;
  • Business address;
  • Website address;
  • Practice areas;
  • Marketing goals or needs;
  • Information regarding your business or firm's current marketing activities;
  • Communications and correspondence with us;
  • Billing and transaction information; and
  • Any other information you voluntarily choose to provide.
  • Sensitive Information

Please do not submit confidential client information, attorney-client privileged communications, Social Security numbers, financial account credentials, medical records, protected health information, information regarding active legal matters, or other highly sensitive personal information through general Website forms.

If sensitive or confidential information is reasonably necessary for services we have agreed to provide, appropriate methods for transmitting that information should be established separately.

2. INFORMATION COLLECTED AUTOMATICALLY

When you access or use our Website, we and our technology providers may automatically collect certain technical and usage information.

This information may include:

  • Internet Protocol (“IP”) address;
  • Browser type;
  • Device type;
  • Operating system;
  • Approximate geographic location derived from an IP address;
  • Referring website or source;
  • Pages visited;
  • Date and time of visits;
  • Time spent on pages;
  • Links or buttons clicked;
  • Website interactions; and
  • Other technical or usage information.

We may use this information to operate and maintain the Website, understand how visitors interact with it, improve Website performance, evaluate our marketing efforts, detect technical or security issues, and improve our services.

3. WEBSITE PLATFORMS AND TECHNOLOGY PROVIDERS

Counsel Legal Marketing uses third-party technology providers to operate, host, maintain, and support the Website and related functionality.

Our Website may use services provided by Showit, Inc. (“Showit”) and Squarespace, Inc. (“Squarespace”).

Depending upon the services being used, these providers may process information concerning Website visitors, including IP addresses, device and browser information, usage information, cookies, and information voluntarily submitted through Website forms.

We may also use other third-party providers for services such as customer relationship management, scheduling, email communications, payment processing, analytics, cloud storage, website functionality, and business operations.

Third-party providers process information according to their own privacy policies, terms, and contractual obligations.

4. COOKIES AND SIMILAR TECHNOLOGIES

Our Website and the third-party technologies supporting it may use cookies, pixels, server logs, local storage, analytics technologies, and similar tools.

Cookies are small data files placed on or associated with your browser or device.

These technologies may be used to:

  • Operate essential Website functionality;
  • Remember preferences;
  • Improve Website performance;
  • Understand Website traffic;
  • Analyze visitor interactions;
  • Diagnose technical issues;
  • Measure marketing effectiveness;
  • Maintain Website security; and
  • Support advertising or marketing activities where applicable.

You may be able to control or disable cookies through your browser settings or through cookie preference tools made available on the Website.

Disabling certain cookies may affect the functionality or performance of portions of the Website.

Where required by applicable law, we will provide appropriate notices, choices, or consent mechanisms concerning cookies and similar technologies.

5. ANALYTICS AND ADVERTISING TECHNOLOGIES

We may use third-party analytics, advertising, or measurement services to better understand Website usage and evaluate our marketing activities.

These providers may collect information using cookies, pixels, device identifiers, or similar technologies.

Depending upon the technologies used, information collected may include your IP address, browser information, device information, pages visited, interactions with the Website, referring source, and similar usage information.

If advertising or remarketing technologies are implemented, certain information may be used to measure advertisements, understand campaign performance, or display advertising.

Third-party providers are responsible for their own privacy practices, and we encourage you to review their applicable privacy policies.

6. HOW WE USE INFORMATION


We may use information collected through the Website or our business interactions to:

  • Respond to inquiries;
  • Schedule consultations;
  • Evaluate whether our services may be appropriate for a prospective client;
  • Prepare proposals;
  • Enter into and administer service agreements;
  • Provide marketing and consulting services;
  • Communicate with prospective and existing clients;
  • Manage client relationships;
  • Process payments and transactions;
  • Provide customer support;
  • Maintain business records;
  • Operate, maintain, and improve the Website;
  • Analyze Website traffic and usage;
  • Evaluate marketing effectiveness;
  • Improve our services;
  • Send business, educational, or marketing communications where permitted;
  • Prevent or investigate fraud, misuse, security incidents, or unlawful activity;
  • Protect our rights, property, business, clients, and users;
  • Enforce our agreements and policies;
  • Comply with legal, regulatory, accounting, tax, insurance, or contractual requirements; and
  • Respond to lawful governmental, regulatory, or judicial requests.

We may also use information for another purpose disclosed to you when the information is collected or with your consent.

7. HOW WE DISCLOSE INFORMATION

We may disclose personal information to third parties that assist us in operating our business and providing our services.

These parties may include:

  • Website hosting and technology providers;
  • Customer relationship management providers;
  • Scheduling platforms;
  • Payment processors;
  • Email and communications providers;
  • Cloud storage providers;
  • Analytics providers;
  • Marketing and advertising providers;
  • Accounting or bookkeeping providers;
  • Independent contractors;
  • Software and technology vendors;
  • Professional consultants;
  • Insurance providers;
  • Attorneys, accountants, and other professional advisors; and
  • Other service providers reasonably necessary to operate our business.

We may also disclose information when reasonably necessary to:

  • Comply with applicable laws or regulations;
  • Respond to subpoenas, court orders, warrants, or other lawful requests;
  • Cooperate with governmental or regulatory authorities;
  • Investigate suspected fraud, abuse, security incidents, or unlawful conduct;
  • Enforce our contracts, policies, or rights;
  • Protect the rights, safety, property, or security of Counsel Legal Marketing, our clients, Website visitors, or others; or
  • Facilitate a merger, acquisition, financing, reorganization, sale of assets, transfer of ownership, bankruptcy, or similar business transaction.

8. SALE OR SHARING OF PERSONAL INFORMATION

Counsel Legal Marketing does not sell personal information for monetary compensation.

Certain analytics, advertising, or marketing technologies may, depending upon their configuration and applicable law, constitute “sharing,” “targeted advertising,” or another regulated disclosure of personal information even when no money is exchanged.

Where applicable law provides individuals with the right to opt out of such processing, Counsel Legal Marketing will provide or honor applicable opt-out mechanisms as required by law.

9. PAYMENT INFORMATION

If you purchase services from Counsel Legal Marketing, payments may be processed through third-party payment processors.

When payments are processed through third-party providers, Counsel Legal Marketing generally does not directly store complete credit card or bank account information.

Payment information provided to a third-party processor is subject to that provider's privacy, security, and payment practices.

We may retain transaction records, invoices, payment status, and other information reasonably necessary for accounting, tax, contractual, and business purposes.

10. EMAIL AND MARKETING COMMUNICATIONS

If you provide your email address, request information, subscribe to communications, or otherwise consent to receive communications from us, we may send information regarding our services, educational content, business updates, marketing information, or other relevant communications.

You may unsubscribe from promotional email communications by using the unsubscribe mechanism included in applicable emails or by contacting us.

Even if you unsubscribe from promotional communications, we may continue sending transactional, administrative, contractual, billing, security, or service-related communications when appropriate.

11. DATA SECURITY

Counsel Legal Marketing uses reasonable administrative, technical, and organizational safeguards designed to protect personal information under our control against unauthorized access, misuse, loss, alteration, destruction, or disclosure.

However, no website, server, database, cloud platform, electronic transmission, storage system, or method of electronic communication can be guaranteed to be completely secure.

Accordingly, while we take reasonable measures to protect information, we cannot guarantee the absolute security of information transmitted electronically or stored by us or our service providers.

You are responsible for using appropriate caution when transmitting information electronically.

12. DATA RETENTION

We may retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

Retention periods may vary depending upon the type of information, our relationship with you, and applicable business or legal requirements.

We may retain information as reasonably necessary to:

  • Provide services;
  • Maintain business and financial records;
  • Comply with legal, tax, accounting, insurance, or contractual obligations;
  • Resolve disputes;
  • Prevent fraud or abuse;
  • Maintain security;
  • Establish, exercise, or defend legal claims; and
  • Enforce agreements.

Information may be deleted, anonymized, or securely retained when it is no longer reasonably necessary for the purposes for which it was collected, subject to applicable law.

13. THIRD-PARTY WEBSITES AND SERVICES

Our Website may contain links to websites, applications, social media platforms, or services operated by third parties.

Counsel Legal Marketing does not control and is not responsible for the privacy, security, availability, content, accuracy, policies, or practices of third-party websites or services.

The inclusion of a link does not necessarily constitute our endorsement of the third party.

When you leave our Website, your interactions with third-party websites and services are governed by those parties' respective policies and terms.

We encourage you to review those policies before providing personal information.

14. INFORMATION PROVIDED BY LAW FIRM CLIENTS

Counsel Legal Marketing provides marketing and related services to law firms and legal professionals.

In connection with those services, a client may provide information, photographs, testimonials, case information, marketing materials, contact information, or other content to Counsel Legal Marketing.

Clients are responsible for ensuring that they have the legal authority, permission, consent, or other lawful basis necessary to disclose information and materials to Counsel Legal Marketing and to authorize their intended use.

Law firm clients remain responsible for complying with their own professional, ethical, confidentiality, advertising, privacy, recordkeeping, and regulatory obligations.

Clients should not provide attorney-client privileged information, confidential client information, protected health information, or other sensitive information unless disclosure is reasonably necessary for the contracted services and appropriate safeguards have been established.

Nothing in this Privacy Policy transfers a law firm's independent professional obligations to Counsel Legal Marketing.

15. NO ATTORNEY-CLIENT RELATIONSHIP

Counsel Legal Marketing is a marketing agency and is not a law firm.

Counsel Legal Marketing does not provide legal advice, legal representation, or legal services.

Submitting information through this Website, communicating with Counsel Legal Marketing, or engaging Counsel Legal Marketing for marketing services does not create an attorney-client relationship with Counsel Legal Marketing.

Information provided on this Website concerning marketing, advertising, law firm marketing, business practices, or related subjects is provided for general informational purposes only and should not be construed or relied upon as legal advice.

Visitors and clients should consult qualified legal counsel regarding their specific legal, regulatory, ethical, or professional-responsibility obligations.

16. CALIFORNIA PRIVACY RIGHTS

California residents may have certain rights concerning their personal information under applicable California privacy laws.

Depending upon the law applicable to Counsel Legal Marketing and the circumstances of a particular request, these rights may include the right to:

  • Know what categories of personal information are collected;
  • Request access to certain personal information;
  • Request information regarding how personal information is used or disclosed;
  • Request correction of inaccurate personal information;
  • Request deletion of certain personal information;
  • Obtain information concerning categories of third parties to whom information has been disclosed;
  • Opt out of certain sales or sharing of personal information where applicable;
  • Limit certain uses or disclosures of sensitive personal information where applicable; and
  • Exercise applicable privacy rights without unlawful discrimination.

Not every right applies to every business, individual, or circumstance.

Certain information may be exempt from a request or may be retained where permitted or required by applicable law.

To submit a privacy-related request, contact us using the information provided in the “Contact Us” section below.

We may take reasonable steps to verify your identity before processing certain requests.

Authorized agents may submit requests on behalf of California residents where permitted by applicable law and subject to appropriate authorization and verification requirements.

17. GLOBAL PRIVACY CONTROL AND DO NOT TRACK

Some browsers and devices allow users to transmit privacy preference signals.

Traditional “Do Not Track” signals do not currently operate under a single universally accepted industry standard. Accordingly, our Website may not respond to all traditional Do Not Track browser signals.

Where applicable law requires us to recognize a legally valid opt-out preference signal, including Global Privacy Control where applicable, we will process qualifying signals as required by law.

18. CHILDREN'S PRIVACY

Our Website and services are intended for businesses, legal professionals, and adults and are not directed toward children under the age of 13.

Counsel Legal Marketing does not knowingly solicit or collect personal information from children under 13 through the Website.

If we become aware that personal information from a child has been collected in a manner prohibited by applicable law, we will take reasonable steps to delete the information.

19. INFORMATION YOU PROVIDE ABOUT OTHER PEOPLE

If you provide Counsel Legal Marketing with personal information concerning another individual, you represent that you have the authority, consent, permission, or other lawful basis necessary to provide that information and authorize its intended use.

This provision applies, where relevant, to information concerning employees, attorneys, clients, prospective clients, vendors, contractors, testimonial providers, or other individuals.

20. BUSINESS TRANSFERS

If Counsel Legal Marketing undergoes or considers a merger, acquisition, financing, restructuring, reorganization, sale of assets, transfer of ownership, bankruptcy, or similar business transaction, personal information may be disclosed or transferred as part of that transaction to the extent permitted by applicable law.

Any successor entity may continue to process information subject to applicable privacy obligations.

21. CHANGES TO THIS PRIVACY POLICY

Counsel Legal Marketing reserves the right to modify or update this Privacy Policy from time to time.

Changes may be made to reflect developments in our business, Website, services, technology, third-party providers, or applicable law.

When this Privacy Policy is updated, we may revise the “Last Updated” date appearing at the top of this page.

We encourage visitors to periodically review this Privacy Policy for changes.

Where required by applicable law, we will provide additional notice or obtain consent concerning material changes.

22. YOUR RESPONSIBILITY WHEN USING THE WEBSITE

You are responsible for the accuracy of information you voluntarily provide through the Website.

You should not transmit information through general Website forms that you do not have authority to disclose or that is confidential, privileged, highly sensitive, or inappropriate for transmission through a general Website inquiry.

Nothing in this Privacy Policy requires Counsel Legal Marketing to retain information longer than required by law or reasonably necessary for legitimate business purposes.

23. CONTACT US

If you have questions regarding this Privacy Policy, our privacy practices, or personal information associated with you, or if you wish to submit a privacy request, please contact:

Counsel Legal Marketing
Southern California
Serving Law Firms Throughout California

Website: counsellegalmarketing.com
Email: [email protected]

Please include “Privacy Request” in the subject line when submitting a privacy-related request and provide sufficient information for us to identify and respond to your request.

We may request additional information when reasonably necessary to verify your identity or process your request.