legal marketing
FRACTIONAL MARKETING DIRECTOR
Strategic and personalized marketing leadership for law firms looking to build a stronger brand, increase their visibility, and create a lasting presence.
counsel
legal marketing association
national society for legal technology
corporate legal operations consortium
american bar association
american marketing association
professional affiliations
As your Fractional Marketing Director, we partner with your firm and lead the marketing from strategy through execution. That means shaping your positioning, guiding your brand, directing your content and campaigns, and keeping every touchpoint consistent and aligned with where your firm is headed. You get executive-level leadership and a true extension of your team, without the cost of a full-time hire, so your marketing finally has someone accountable for it.
And that’s exactly what we focus on here.
Growing a law firm doesn't happen because of a new logo or a content calendar you abandon by week three. It happens when someone owns the marketing: someone who knows your practice, sets the direction, and keeps it moving while you're in court, with clients, and running the firm. Most firms don't need another vendor. They need a marketing leader.
Your firm has a voice. Let's use it.
California Privacy Laws
CAN-SPAM
Copyright & Content Rights
Privacy & Content Rights
Attorney Advertising
Communications
Solicitation
Specialization
Rules 7.1-7.5
CALIFORNIA RULES OF PROFESSIONAL CONDUCT
PRIVACY + DIGITAL MARKETING
BUILT FOR THE STANDARDS
OF LEGAL MARKETING
Marketing a law firm isn't the same as marketing an ordinary business. Our content process is designed with the unique advertising and professional-responsibility considerations of California law firms in mind.
Attorney Advertising
Disclosures
Claims
Results
§§ 6157-6158.7
CALIFORNIA BUSINESS & PROFESSIONS CODE
Effective January 1, 2026
Attorney Advertising Requirements
CALIFORNIA SB 37
COMPLIANCE-CONSCIOUS FROM DRAFT TO PUBLICATION
I partner with law firms as their fractional marketing director, leading the strategy, brand, and day to day marketing so you can focus on your clients. With over a decade in marketing and a paralegal certification from an ABA-accredited program, I bring marketing expertise and a working knowledge of the legal field to expand your firm's visibility and reach.
MEET THE FOUNDER
Hi, I’m aura,
your fractional marketing director
- KB Marketing Agency
"Ignoring online marketing is like opening a business but not telling anyone."
explore services
Everything your firm needs to build a stronger brand and grow its visibility, guided by a marketing director who knows your goals.
contact us
You didn't go to law school to run a marketing department. Tell me about your firm and where you'd like it to go, and you can have an experienced marketing lead on your team within weeks.
About the founder
Marketing strategist, ABA-trained paralegal, and your firm's marketing lead, with a decade of brand and business development experience behind the strategy.
quick links
California attorneys your firm competes with
Read online reviews before hiring a lawyer
Of legal clients research online before calling
Of prospects move on if a firm doesn't respond in 24 hours
200K
98%
92%
72%
By the Numbers
A Partnership,
Not a Project
Marketing works when someone stays with it. I learn how your firm works, set the direction, and stay involved month after month so your brand, your content, and your visibility keep building instead of being forgotten.
THE APPROACH
The resource is on its way! Keep an eye on your inbox.
your firm's presence
Imagine having a marketing director on your team, not just another vendor. As your fractional marketing director, you get strategy, brand direction, content and campaign oversight, and a partner who keeps your marketing moving while you focus on your clients.
